key terms:
Innovation: New idea or newly developed way to complete a task (Hayden, 2014). The Apple Iphone is an example of a technological innovation developed for use among the general population.
Communication Channels: The variety of techniques used to communicate the innovation to members of a specific social group (Hayden, 2014). This can include but is not limited to social media, person to person communication, and use of mass media.
Time: The amount of time it takes for the innovation-decision process to occur. Also, the amount of time it takes for a social group to adopt the innovation (Hayden, 2014). The period of change it takes for early adopters, late adopters etc. to accept a new innovation.
Social System: The structure of the social group (Hayden, 2014). Those existent in a group such as friends of the same age or a company of several ages.
Diffusion: How the new idea is spread amongst a social group (Hayden, 2014). How ideas and new technologies are shared such as the use of Apple Iphone from those involved in the development of the product to the general public.
Homophilius: members of a social group who share the same beliefs, values and educational level (Hayden, 2014). For example, those in a specific political party.
Communication Channels: The variety of techniques used to communicate the innovation to members of a specific social group (Hayden, 2014). This can include but is not limited to social media, person to person communication, and use of mass media.
Time: The amount of time it takes for the innovation-decision process to occur. Also, the amount of time it takes for a social group to adopt the innovation (Hayden, 2014). The period of change it takes for early adopters, late adopters etc. to accept a new innovation.
Social System: The structure of the social group (Hayden, 2014). Those existent in a group such as friends of the same age or a company of several ages.
Diffusion: How the new idea is spread amongst a social group (Hayden, 2014). How ideas and new technologies are shared such as the use of Apple Iphone from those involved in the development of the product to the general public.
Homophilius: members of a social group who share the same beliefs, values and educational level (Hayden, 2014). For example, those in a specific political party.
Key Points:
Theory Essence Sentence:
“Behavior changes as innovations are adopted” (Hayden, 2014).
Basic Communication Theory (Hayden, 2014).
The process in which new ideas are diffused and adopted by society and lead to a behavior change (Hayden, 2014).
4 main constructs of theory:
“Behavior changes as innovations are adopted” (Hayden, 2014).
Basic Communication Theory (Hayden, 2014).
The process in which new ideas are diffused and adopted by society and lead to a behavior change (Hayden, 2014).
4 main constructs of theory:
- The Innovation or Idea
- The Channels through which the idea is communicated
- Amount of time to share the idea
- The social system to which the idea is introduced (Hayden, 2014).